01
0–1
HOUR
THE SHOCK
WINDOW
- Impact hits
- Information is chaotic
- Emotions spike
- Risk of denial
Your move:
Regain control
FOR LEADERS RESPONSIBLE WHEN EVERYTHING IS ON THE LINE
Most companies survive the crisis. They don't survive what happens next.
The First 72 Hours™ is a practical crisis-response framework for leaders facing uncertainty, disruption, and high-stakes decisions.
Created by Jochen Schwenk
Former Tier-1 Operator • Forbes Contributor • Bestselling Author
THE EXPERIENCE BEHIND The First 72 Hours™ FRAMEWORK
JOCHEN SCHWENK
Former Tier-1 Special Forces Operator
Intelligence Professional
US National Bestselling Author
Forbes Contributor
Jochen Schwenk advised organizations facing supply chain disruptions, geopolitical instability, operational crises, and high-stakes decision environments.
Experience Across: Global Corporations • Government Institutions • Critical Infrastructure • Executive Leadership Teams • International Stakeholders
The First 72 Hours™ framework is built on lessons learned from real-world crisis environments where leaders had to make critical decisions under pressure.
WHO THIS IS FOR
CEOs
& Founders
You are expected to make critical decisions with incomplete information.
Operations
Leaders
You are responsible for continuity, coordination, and execution during disruption.
Security & Risk Professionals
You need a practical operating framework, not another compliance document.
Executive
Teams
You need a shared structure for making decisions under pressure.
THE COST OF GETTING THE FIRST 72 HOURS WRONG
Most organizations don't collapse because of the original crisis. They collapse because of what happens next.
Nobody takes command
Critical decisions are delayed
Teams receive conflicting instructions
Leaders wait for perfect information
Communication creates more damage than the crisis itself
ONE WRONG DAY
CAN COST MILLIONS
Don't let chaos make the decisions for you.
See what operational downtime could cost your business.
Average Daily Revenue
Days of Disruption
Impact Multiplier
CRISIS COST CALCULATOR
See what operational downtime could cost your business.
$10,000,000
Estimated Cost
* Conservative estimate. Includes potential revenue loss, operational disruption, and wider business impact.
Learn how to protect the first 72 hoursThe First 72 Hours
What Happens Hour by Hour
The first 72 hours follow a predictable pattern. Be ready for each phase.
0–1
THE SHOCK
02
1–6
HOURS
ESTABLISH
CONTROL
- Command structure
- Facts vs. assumptions
- Initial containment
- Internal communication
Your move:
Take command
03
6–24 HOURS
STABILIZE
OPERATIONS
- Evaluate damage
- Prioritize actions
- Stakeholder management
- Resource allocation
Your move:
Stop the bleeding
04
24–48
HOURS
MANAGE IMPACT
- External communication
- Operational adjustments
- Reputation protection
- Decision acceleration
Your move:
Maintain control
05
48–72 HOURS
TRANSITION & PLAN
- Stabilize and adapt
- Longer-term strategy
- Lessons and adjustments
- Prepare for phase two
Your move:
Plan the next move
WHY MOST CRISIS PLANS FAIL
Too complex to use under pressure
Rarely practiced or tested
Unclear ownership and decision authority
Built for compliance, not execution
Designed for documentation, not action
The First 72 Hours™ was built for real-world crisis leadership.
SIMPLE. PRACTICAL. TRAINED. TESTED.
THE 7 MODULES + SCENARIO LAB
BEFORE
THE FIRST 72 HOURS
During a crisis:
Decisions are delayed
Teams work from assumptions
Communication becomes fragmented
Roles become unclear
Pressure drives mistakes
AFTER
THE FIRST 72 HOURS
During a crisis:
Decisions follow a framework
Teams operate from shared information
Communication remains aligned
Leadership roles are clear
Action replaces confusion
WHAT YOU LEAVE WITH
Every participant leaves with a complete crisis operating system ready for immediate implementation.
PRICE & ENROLLMENT
The First 72 Hours™
$247
/ month
(3 payments)
Immediate access
Certification included
30-day guarantee
The First 72 Hours™
You save $44
$697
/ one-time
Immediate access
Certification included
30-day guarantee
GUARANTEE
30-Day Risk-Free Enrollment
Complete the first module.
If the program is not what you expected, request a full refund within 30 days.
No questions asked.
CRISIS DOESN'T COME WITH A WARNING.
BE READY BEFORE IT DOES.
Learn the exact framework used to establish control, accelerate decisions, and stabilize operations during the first 72 hours.
training@americancrisisinstitute.com
+1 (786) 310-0441
Crisis Control Solutions LLC
4851 Tamiami Trail N
Suite 200
Naples, FL 34103